SUSTAINABLE HOSPITALITY CHALLENGE

A future driven by the next generation of hospitality players

The Sustainable Hospitality Challenge (SHC) is a Hotelschool The Hague initiative that aims to enhance the evolution of sustainable hospitality. Launched 6 years ago as the ‘Genio Worldwide Innovation Summit’, the challenge has now moved to a new direction embracing sustainability as the recurring theme. More than 60 students from 30 global top-tier hospitality business schools have participated in this year’s edition, sharing their ideas for a better planet! Over the past few months, the teams developed sustainable solutions into the areas of Brand, Real Estate, and Hospitality of Tomorrow; pitching them to a prominent jury of senior industry leadership and hospitality CEOs.

Join us live in-person for the finals at AHIC and hear from the next generation of hospitality leaders.

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JURY MEMBERS

Over the past few months, the teams developed sustainable solutions into the areas of Brand, Real Estate, and Hospitality of Tomorrow; pitching them to a prominent jury of senior industry leaders and hospitality CEOs.

Marloes Knippenberg

Chief Executive Officer, Kerten Hospitality

Dirk Bakker

Head of EMEA Hotels & CEO Netherlands, Colliers

Tim Cordon

Senior Area Vice President Middle East & Africa, Radisson Hotel Group

Haitham Mattar

Managing Director, India, Middle East & Africa, IHG

Wolfgang M. Neumann

Chairman, Sustainable Hospitality Alliance

Jochem-Jan Sleiffer

President Middle East, Africa & Turkey, Hilton

Morgan Tuckness

LEED-AP Design & Architecture, NEOM Hotel Development

Sandeep Walia

Chief Operating Officer Middle East, Marriott International

Mark Willis

Chief Executive Officer, India, Middle East, Africa & Turkey, Accor

SHC Finalists

The semi-finals took place virtually in March where 17 teams presented their investor decks to a prominent jury of senior industry leaders and hospitality CEOs. Six teams triumphed and have progressed to the final, which will take place at AHIC in September.