Speaker profile

Reda Faceh
Accor

Réda started his career in Paris at Xerox spending two years working as Key Account Manager.

His career with Accor started in 2001 and Reda has had the responsibility of defining, deploying and managing the sales strategy of Accor Morocco from luxury to economic segments during 8 years as Country Sales Director.

Since 2008 he has held the position of Development Director for Morocco after being promoted in 2012 as Development Director for Morocco, Tunisia & Libya.

From 2009 to 2012, Reda has had also the responsibility as Board member to launch the joint-venture SMHE which has developed the first low-cost hotels chain in Morocco with Ibis Budget Hotels.

As VP Development from 2014, Réda is responsible for the development of AccorHotels brands from luxury to economic segments in Northern & Western Africa.

From 2018, Reda has also been appointed as Board member of the joint-venture SIEHA which develop as investor Ibis & Novotel in Algeria (7 hotels under operation).

Réda Faceh holds a Master in “Service Industry Management” from EM Lyon Business School in Lyon (France).