Speaker profile

Natasha Sideris
tashas

Natasha Sideris is the Founder, Creative Director and Managing Executive of tashas restaurants.

Her career as a restaurateur began on her father’s knee and then by his side. After completing her BA in Psychology at Wits University, Natasha continued her career in the franchised restaurant business working at both Nino’s and the Fishmonger.

She soon realised that there was a huge gap in the market for a simple, un-themed, day-time concept where customers could enjoy stunning food in beautiful environments with world-class service. Thus, the first tashas was opened in Atholl in 2005.

Now, ten years later, there are thirteen tashas in South Africa with one international store in Dubai.

Often referred to as the “anti-franchise franchise”, each tashas is a little but different and a little bit the same. Each location is carefully chosen and customised based on the surrounding environment within which it is located.

tashas Nelson Mandela Square, the latest addition to the group, is considered the flagship for the brand demonstrating her extraordinary creativity and international inspiration.

Natasha launched her first and bestselling cookbook, tashas Timeless Cafe Classics, in 2015.