Saudi Arabia Hospitality Investment Conference

14-16 April 2020 | Madinat Jumeirah, Dubai, U.A.E

Speaker profile

Floor Bleeker

Floor was appointed Chief Information Officer MEA and Global Accor Strategic Programs in November 2018 when, after a prolonged period of substantial growth, Accor established a consolidated IT function in the region. Floor and his senior team are responsible for the strategic direction and day-to-day delivery of IT services and solutions for all Accor brands in Africa and the Middle East, and for the technical integration of brands headquartered in the region. Floor is also responsible for global strategic IT programs for the Accor Group.

Prior to joining Accor, Floor was CIO for Mövenpick Hotels & Resorts for five years. In this role, he was responsible for IT strategy, program development and implementation across the wider Mövenpick Group. Taking on the position during a period of substantial challenge, he successfully led the IT function through the changes required to update legacy systems to meet the demands of a rapidly developing hospitality market. This included steering the organization through the adoption of Cloud services, and establishing Mövenpick Hotels & Resorts as global pioneers in hospitality Cloud technology.

With nearly two decades of multinational experience in the luxury hospitality industry, Floor has a substantial background in IT strategy development and execution, business analysis and application development. He prioritizes team leadership and performance management as fundamental to delivering on the ambitious demands of the industry. He started his IT career in Radisson SAS Hotels & Resorts in Belgium before moving to Dubai as Director of IT for The Emirates Academy of Hospitality Management. He then took up the position of VP Business Solutions for Jumeirah Group, a post he held for nine years.

Floor holds a Bachelors degree in Hotel Administration from Hotelschool, The Hague, the Netherlands and an MBA degree from the University of Colorado, Colorado Springs, USA.


Accor IT MEA is responsible for the day- to-day delivery of IT services and solutions for all Accor brands in Africa and the Middle East as well as for the integration of newly acquired brands. Its role is to create a consistent and positive impact on the business success of all Accor brands through the delivery of effective and innovative technology solutions. Accor IT MEA has six business priorities that support the global strategic direction during this period of transformation, with five areas of expertise – Customer Service Management, Digital Transformation, Brand Integration, New Developments and Shared Services.